Research

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In 2003, Observe.Design completed a study of the signage on the campus of the State University of New York at Oneonta. You can read the study here online or by downloading the pdf.(1mb) Images in pdf format associated with the study may be viewed or downloaded here and here .

We bring the habit of in-depth analysis to every project. Before we design, we look, we investigate, we analyze. The results flow logically from these observations as the design spontaneity is focussed.

Said more simply, look and look again. What do you see? I'm good at seeing. As a number of people have told me about the study- "Well, until you pointed it out, I had never thought about it."

Looking at it is important.

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